Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: three Dublin suburb pages you built, Blackrock, Sandyford and Dundrum, don't rank for a single search between them. Your real commercial page, the cost and quotation page, ranks for a wide spread of buying searches but never inside the top 8. And your 86 Google reviews at 5.0 stars, a better record than most Dublin installers, are never shown on the site itself. It's all detailed below, with what to do about each one.
Your site ranks for 88 searches in Ireland, and most of them are informational, people researching, not people ready to buy. The cost and quotation page is the one page doing commercial work, and it ranks for a wide spread of buying searches without breaking into the top 8 on any of them.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels dublin | 480 | Shows in Google's map-style results, no confirmed clean ranking on the standard list. | Unclear |
| solar panels | 6.6K | 22nd, from the homepage. | 22nd |
| solar panels ireland cost | 1.6K | 12th, from the cost page. | 12th |
| solar panel installers ireland | 720 | Map-style result only, no confirmed clean ranking. | Unclear |
| solar panel quotation | 170 | 8th, from the cost page. Your closest thing to a real win. | 8th |
The pattern is consistent: your cost and quotation page (/solar-panel-cost-ireland/) picks up traffic across a dozen near-identical searches about price, quotes and installation cost, but never clears the top 8 on any of them. Meanwhile you built three dedicated pages for Blackrock, Sandyford and Dundrum, real Dublin suburbs where a homeowner would search by name, and none of the three rank for a single tracked search. The pages exist. They just aren't aimed well enough yet to be found.
The site itself is in good shape. These are the specific gaps between what you've built and what shows up in someone's search results.
This is not a design problem. You have a real case study, a 16-question FAQ and genuine project photos already on the site. The gap is aim and proof: pages that exist but aren't pointed at the exact searches people use, and a review record that's real but never shown. Both are steady monthly work, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
The searches in this report add up to roughly 10,000 people a month typing these words into Google: solar panels, solar panels ireland cost, solar panel installers ireland, solar power and solar panels dublin. Right now you show up for a small, uncertain slice of that, mostly through one page and one map-style result. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your tracked traffic slipped 2.27% and your traffic cost value dropped 3.15% over the last month, on a site that's already only pulling 86 visits. Rankings this thin move backward without upkeep just as easily as they move forward.